By Gerry Aldridge As a first-time author, The publishing journey has been exhilarating, but also fraught with potholes and potential traps. Although making mistakes is part of the process, you can minimize them by reading about other authors’ experiences, so I thought I’d share part of my own journey with you. Faux Pas 1- Publishing your book before…
Category: publishing
Dump Social Media, E-mbrace Email
By Randy Ross Writers and Web marketers have become disillusioned with social media because it can be a huge waste of time and you’re at the mercy of media companies scrambling to turn a profit. In many cases, simple e-mail marketing techniques can be a better use of your time. This article also includes instructions…
Seeking an Editor: Freelance or a Content Marketing Agency?
By Anita Lovett But what does this mean for you and your business? Simply put, you need to invest in the creation and implementation of awesome copy—the kind that borders on perfection and appeases the all-powerful Google gods. You may instinctively turn to a copywriting or content marketing agency to fill your needs, but is…
Publishing: The Power of Your Own PR
By Randy Ross Blogging and social media are not the only ways to develop a platform or audience for your writing. In 2013, I spent a chunk of my book-marketing time promoting myself with special events, such as lectures and public readings. The nice thing about special events is that the venue will promote you…